A persona is just a channel of communication. Natalie Portman and Dustin Hoffman aren’t real people they are simply personas. Mark Twain was not a real person. He was simply a persona. Examples of personas are legion. Some have unique, identifiable names; some use obscure, widely wide-spread words as names. Despite of case study solution bad popularity and stereotypes this young era seemed to be getting for challenging case study solution conventional way of operating, they doubtless have a logical reason for not wanting to chain themselves to a desk. The technology of young specialists today value autonomy and independence in case study answer work place, unlike their fogeys that valued protection. 37% of Gen Y employees would rather have their pay cut if it meant more flexibility a stability between work and play. Studies have also said that bendy working have positively affected their productiveness and loyalty to their agency. Moreover, they are inclined to prioritize work satisfaction and out of work happiness than incomes case study answer most monetary. Though often seen as laziness, Millennials are known to have 50 60 work weeks and this contains evenings and weekends.